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(0)Noah J Goldstein
Author
Publisher
Free Press
Pub. Date
2010
Edition
First Free Trade paperback edition.
Physical Desc
xii, 258 p. ; 21 cm.
Language
English
Description
Yes! presents a summary of the social-psychological research on persuasion. It illustrates a simple approach that can hone anyone's strategies for getting that "yes" to make the sale.